Archive for May, 2009

Make Your Website Work For You

Saturday, May 16th, 2009

Many business owners get excited to see their business online. But a small business website, no matter how eye catching it is, will bring in ZERO revenue if no one is seeing it. You have to make your website work for you. Here are some ideas that work!

  • Measure your traffic. Google Anayltics is the best way to do this. Hire an Internet marketing expert to help you gather and interpret this data.
  • Analyze how much of that traffic is resulting in sales. A lot of people may visit. How many stay long enough to purchase your product or service?
  • Do you understand SEO? Do you know what pay-per-click ads are?  These tools can help drive traffic to your small business website.

As a small business you need to spend every dollar wisely. Find a small business marketing expert that is affordable and knowledgeable.